2. must take a journey, move, travel, even if it ends up where it started
3. must raise questions for the audience; may or may not choose to answer those questions
4. should include surprise, suspense, comedy
5. have a purpose/point; accomplish an objective; have meaning
6. evoke/stir up emotions in the audience; captivate; intrigue; move them
7. be bold, unapologetic
8. the language should be intentional and committed
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